This project introduces HYPER CRUNCH, a gaming headset by Doritos, designed to expand the brand’s reach into the gaming community. Targeting gamers, Doritos snackers, and collectors, this product merges snacking culture with immersive gaming experiences.
The design embraces Doritos' signature orange color, symbolizing bold flavor and high-energy aesthetics. The headset features a dynamic, edgy design inspired by Doritos chips, reinforcing brand identity. With a fun, high-impact visual approach, HYPER CRUNCH delivers a fusion of gaming, snacking, and brand loyalty, creating an engaging product for gamers who crave both crunch and competition.
