This campaign promotes Uniqlo AIRism, a clothing line designed for breathability, quick drying, and moisture control. Targeting men, women, and children, as well as active individuals. Inspired by Uniqlo’s minimalist aesthetic, this campaign integrated the prominent clean, soft, and dynamic visual elements to convey the air-like comfort of AIRism.
Featuring dynamic poses and airflow illustrations, the main visual goal is to exhibit AIRism’s moisture-wicking technology. With billboards placed in high-traffic urban areas, the campaign aims to increase product awareness and position AIRism as the go-to choice for cool, dry, and comfortable clothing in any environment.
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