This project showcases a sophisticated packaging design for KitKat Dark Noir, a dark chocolate variant of the famous chocolate wafer bar KitKat. Crafted for adults, business-class consumers, and middle-aged individuals who prefer a healthier, indulgent chocolate experience.
The design features custom typography with sleek, gold-accented lettering, emphasizing luxury and refinement. A dark color palette, enhanced with subtle metallic finishes, reflects the rich, bold cocoa flavor while reinforcing the premium positioning. The addition of geometric details and structured layouts adds to the sense of exclusivity.
PROCESS
