ZYLO Streetwear is a Los Angeles-based fashion brand. Inspired by the city’s street culture, ZYLO’s origin was influenced by graffiti artists, skateboarders, and musicians who represent the core of LA.
Aiming to attract young people, including skateboarders, street artists, musicians, and anyone who embraces urban culture, ZYLO’s main visual identity represents the bold, rebellious, and energetic while also reflecting LA's raw and gritty vibe. Using sharp edges and diagonal shapes, alongside the color palette of orange, black, and gray, the design of ZYLO’s logo emphasizes this unapologetic attitude as an expressive symbol.
